Submit your answers in a 3-4 page Microsoft Word document. For the course project you will analyze the market for your chosen company’s product/service, analyze
Submit your answers in a 3-4 page Microsoft Word document. For the course project you will analyze the market for your chosen company’s product/service, analyze the organization’s current marketing strategy, and present recommendations for a new marketing strategy to make the company more effective.
In this first week of your course project, use the company you chose in the discussion for study in depth over the next five weeks. Each week, your assignment will require you to evaluate this company. You may use any company with the approval of your instructor. Be sure to review the types of information you will need for the project (all five weeks) before choosing your company. You might need to create some hypothetical details to fill gaps in researched information. However, the project should use as much real information as possible.
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