Resource and competitive position analysis

You have been hired by Panera Bread Company as a consultant to assess their internal and external environments in relation to their current competitive strategy. You are scheduled to meet executives at Panera Bread this week to discuss your assessment and recommendations. In preparation for your meeting, discuss the following in 2-3 pages:

Prepare a SWOT analysis of Panera Bread and discuss what your analysis revealed about the overall attractiveness of the company’s situation.
Does the company possess core competencies or distinctive competencies? Support your response with examples.
What recommendations will you provide to the executives regarding the actions Panera Bread needs to take to strengthen its competitive position?

Assignment 3 Grading Criteria	Maximum Points
Provided a comprehensive SWOT analysis and explained the company’s overall attractiveness of their situation.	40
Examined and explained the company’s core competencies and/or distinctive competencies.	30
Demonstrated specific recommendations based upon findings that strengthen their competitive position.	20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.	10
Total:	100

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