Discussion question for global Marketing class
Chapter One begins with an overview of Global Marketing and how the foundations of Marketing you learned in other introductory courses holds true at the global level. One such foundation is the strategic decision for growth: the Product/Market Growth Matrix.
The text uses the example of Starbucks to demonstrate how a firm can grow using all four of the growth strategies, even at the same time. Now its your turn. Select ONE of the following firms, and detail how the firm has used each of the four growth strategies.
LEGOS, IKEA or Walt Disney
Be specific and share your source (if used).
Set up your response clearly, such as:
Market Penetration:
Market Development:
Product Development:
Diversification:
How it Works
1
It only takes a couple of minutes to fill in your details, select the type of paper you need (essay, term paper, etc.), give us all necessary information regarding your assignment.
2
Once we receive your request, one of our customer support representatives will contact you within 24 hours with more specific information about how much it'll cost for this particular project.
3
After receiving payment confirmation via PayPal or credit card – we begin working on your detailed outline, which is based on the requirements given by yourself upon ordering.
4
Once approved, your order is complete and will be emailed directly to the email address provided before payment was made!